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Women at Gender-inclusive Companies Offer 3x Higher Loyalty, Productivity: Deloitte Study

A new global study by Deloitte has found that women professionals at companies leading in gender equality exhibit significantly higher morale and performance compared to those at organizations lagging in this area. The report, titled “Women @Work: A Global Outlook,” surveyed 5,000 women across 10 countries, including India, and revealed a stark contrast in the experiences of women at companies that prioritize gender equality versus those that do not.

The study revealed that women working for Gender Equality Leaders (GELs) – companies that actively promote and support gender inclusivity – reported substantially higher scores for loyalty, productivity, and overall motivation and sense of belonging. On a scale of 100, women at GELs scored 76 for loyalty, 75 for productivity, and 71 for overall motivation and sense of belonging.

These findings underscore the profound impact that an organization’s commitment to gender equality can have on the morale, engagement, and performance of its female employees. By fostering an inclusive environment that values and empowers women, GELs are able to cultivate a workforce of highly motivated and productive professionals who demonstrate unwavering loyalty to their employers.

The stark contrast in the experiences of women at GELs compared to those at companies lagging in gender equality highlights the importance of adopting comprehensive strategies and policies that promote gender diversity and inclusivity. By creating a supportive and equitable workplace culture, organizations can unlock the full potential of their female talent, leading to enhanced productivity, innovation, and overall business success.

The observation serves as a compelling call to action for companies worldwide to prioritize gender equality as a strategic imperative, not only for its ethical and social implications but also for the tangible business benefits it can yield.

“Much has been said about the business case for inclusive practices. These findings corroborate that point of view with hard facts,” says Saraswathi Kasturirangan, Chief Happiness Officer, Deloitte India.

This analysis reveals that women at gender equality-leading companies are far more likely to recommend their employer to other women, feel satisfied with the mental health support they receive, and openly discuss mental health challenges in the workplace. This highlights the profound impact that an inclusive and supportive organizational culture can have on fostering a positive and empowered workforce.

However, the report also identified key areas where Indian companies can focus their efforts to improve gender equality and create a more conducive environment for their female employees. One crucial aspect is easing the return-to-work transition for women, particularly by adopting hybrid work models that offer greater flexibility, allowing for a better work-life balance.

Companies also need to actively support work-life harmony by addressing the widespread fears that utilizing flexible work options may harm career advancement. Adjusting workloads and promoting a culture that values work-life integration is essential to alleviate these concerns.

Encouraging male allyship by promoting shared responsibility for childcare and caregiving, both at home and through inclusive company policies, is another critical factor highlighted in the report. This can help to break down traditional gender roles and create a more equitable distribution of responsibilities.

Additionally, prioritizing women’s safety, both at work and during commutes, through clear policies and awareness training is essential for creating an environment where women feel secure and valued.

By addressing these key areas and fostering a culture of inclusivity, respect, and support, Indian companies can unlock the full potential of their female workforce, leading to higher morale, productivity, and overall organizational success.

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