Step into the pulsating heartbeat of event planning, where dreams materialize from mood boards, budgets transform into breathtaking realities and every meticulous detail contributes to a breathtaking crescendo of human connection. Here, you’ll find Tammy Dickerson, CMP, the creative genius behind the curtain at tbg Events (formerly The Baker Group). As the Principal Owner, President and Founder, Tammy gracefully orchestrates a beautiful sequence of events with finesse crafting moments that leave a lasting impression. For over 27 years, she hasn’t merely organized gatherings—she’s mesmerizing narratives for politicians, global organizations, Fortune 100 companies, celebrities, and business tycoons crafting an indelible mark on the event production landscape. Tammy’s journey, grounded in a background of business marketing and sales, reveals a trajectory adorned with marquee projects, from the Super Bowl, World Cup, the Olympics to arranging high-profile summits with Vice-President Al Gore. Yet, beyond the glitter of Fortune 100 collaborations, she balances roles as a dedicated wife, mother and community advocate. In an industry where every detail echoes with possibilities, Tammy is emerging as a star behind the scenes transforming events into experiences that transcend the ordinary. Her narrative isn’t just about creating spectacles—it’s a living example of the artistry and strategic brilliance that define the dynamic world of event planning. Innovation, Autonomy and Growth In a reflective journey through her career, Tammy shares the transformative evolution of her leadership style which is shaped by experiences, challenges and a firm commitment to growth. Early on, Tammy’s leadership was influenced by mentors who emphasized clear communication and fostering collaboration. Embracing a participative approach, she valued her team’s input by creating a sense of shared ownership. Tammy’s leadership philosophy centers on openness and transparency. “I believe in open, honest and pretty candid feedback,” she notes. Transparency and empathy form the bedrock of her approach fostering strong interpersonal relationships. Navigating challenges, Tammy learned to make decisions swiftly in the dynamic hospitality industry, evolving her style to balance decisiveness with collaboration. In Tammy’s leadership today, you’ll find a wonderful mix of making decisions with a collaborative spirit. She’s all about clear communication, creating an innovative culture, and guiding while also giving room for independence. Tammy embraces change, values feedback, and believes in always getting better. With this approach, she feels sure about tackling future challenges and leading with a clear sense of purpose. Milestones of Impact In Tammy’s dynamic journey within the hospitality sector, the key achievements stand out as defining moments that have profoundly influenced her leadership. “Being selected as LASSO’s Top Women in Events and Biz Bash’s Top Most Influential Event Professionals are significant milestones,” she notes. These accomplishments reflect Tammy’s steadfast commitment to collaborative leadership, innovation and a customer-centric mindset. However, her journey hasn’t been without challenges, each serving as a valuable learning experience and contributing to the refinement of her leadership style. Tammy emphasizes that these achievements now serve as the foundation of her professional growth, instilling in her the core values of ‘adaptability, resilience and a relentless pursuit of excellence’ in the ever-evolving landscape of the hospitality sector. This offers insights into the importance of perseverance, adaptability and a customer-focused approach in the world of hospitality leadership as emphasized by Tammy’s leadership. Thriving Through Turbulence In the face of the global pandemic in 2019, Tammy’s firm encountered a monumental challenge, but she reflects, “Our biggest challenge was not only surviving but THRIVING.” Moving into new office spaces just weeks before the pandemic struck left them ‘completely devastated.’ Navigating this crisis became a test of the business’s resilience and adaptability. In response to the challenges brought about by the pandemic, Tammy and her team quickly embraced digital transformation, with a specific focus on e-commerce and strengthening their online presence. Tammy highlights the importance of customer-centric initiatives, which played a vital role in introducing flexible policies that showed understanding for changing needs. The use of virtual engagement became a cornerstone, ensuring ongoing communication and nurturing both customer loyalty and new connections. The firm’s rapid pivot from in-person to virtual events showcased adaptability and innovation. Leveraging technology and key partnerships Dickerson and her firm’s workforce seamlessly transitioned to a virtual platform by maintaining engaging and immersive experiences. Tammy notes, “From March-December, 2019 we produced over 60 virtual events and doubled our event calendar.” Collaborative tools made it possible for dynamic presentations, interactive sessions, and real-time engagement, not only sustaining the event business but also broadening access to a global audience. This challenging period serves as an inspiring example of how adaptability, innovation, and a customer-centric approach can not only help survive but thrive in the face of unprecedented challenges. Tagline Insight Being the driving force behind tbg Events, Tammy passionately expresses the company’s ethos through its tagline: ‘Exceptional Experiences… Powerful Execution.’ She emphasizes, “We strive each and every time to curate impactful experiences for our clients,” underlining the dedication to delivering excellence in live event production, a commitment that aligns seamlessly with her personal values and goals. The tagline’s focus on ‘Exceptional Experiences’ resonates with Tammy’s belief in exceeding expectations in every endeavor. Whether orchestrating a multi-faceted conference or an intimate corporate retreat, the emphasis on creating memorable and impactful experiences mirrors her dedication to leaving a lasting impression. Tammy finds particular significance in the phrase, “We curate impactful experiences,” as it reinforces her values of creativity and innovation in event planning. The word ‘curate’ reflects her belief in thoughtful and intentional event selection ensuring each occasion is not just organized but carefully crafted for maximum impact. Describing tbg Events as her ‘baby,’ Tammy combines her love for outstanding event management with an organization that shares her values of excellence, innovation, and a dedication to unparalleled service. This alignment allows her to contribute meaningfully while pursuing her goals in the vibrant field of event production. It’s truly inspiring, highlighting the impact of aligning personal values with professional pursuits to create exceptional experiences in the world of event management. In the Spotlight Tammy’s leadership at tbg Events is defined by her commitment to innovation in