There is a new owner of Miss USA and Miss Teen USA. The national pageant’s organizers announced Laylah Rose’s appointment as president and CEO on Tuesday.

The creator of VVV Global Ent., Rose, stated in a statement that her mission as the organization’s leader is to “inspire women to always create new dreams, have the courage to explore it all, and continue to preserve integrity along the way.”

Rose is the CEO of the VIP Pageantry television network and the creator of Laylah Rose Couture, her own line of clothes. Rose also participates in the United States National Committee for U.N. Women, a UN agency that promotes gender equality.

Rose will take over the Miss USA brand from Crystle Stewart, the previous national director of the competition, and the Miss Universe Organization.

We expect to attract worldwide notice, and I am delighted about our upcoming pageants, ” Rose added.

On September 25, the Grand Sierra Resort and Casino in Reno, Nevada, will host the 72nd edition of the Miss USA and Miss Teen USA pageants. The pageants will be executive produced by Kerri Zane Enterprises and Brentwood Communications International Inc.

Zane, an Emmy-winning producer, stated in the same news release, “I am looking forward to working alongside Laylah to bring an entirely new kind of entertainment show to the world of pageants.”

Bud Brutsman of BCII continued, “Miss USA is an iconic brand and competition. I am thrilled to be collaborating with Laylah Rose to carry out her plans for the pageant’s and the brand’s future.

The Miss USA pageant and Stewart were accused of fixing the competition to benefit Miss Texas, R’Bonney Gabriel, last year. The 2022 Miss USA pageant was not rigged, according to a thorough and extensive inquiry, the organization announced in a statement on Tuesday.