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Keli King Wellington Businesswoman launches ‘Little Green Heroes’

One of the town’s celebrated businesswomen created the “Little Green Heroes Club.”

Environmentalist Keli King is the owner of the sustainable refill shop The Little Green Pantry on Crown Street.

Her store was honoured as one of the West Midlands’ “start-up businesses of the year” and “most sustainable businesses” in the Federation of Small Businesses award programme.

Keli stated, “I want to engage kids and young people more in environmental issues. This project teaches elementary school students about the effects of climate change, notably plastic pollution.”

Children will be able to participate in eco-crafts, treasure hunts, and activity sheets at the Wellington Green Festival, which opens on Saturday. They will also be able to read and listen to motivational stories about the earth and how to care for it in a small wigwam village.

Each Little Green Hero will receive a membership card, which parents and carers can also use as a shopping loyalty card.

We are thrilled to be involving school-aged youngsters in this project, Keli continued. If we want to protect the environment for future generations, we must educate people about climate change and plastic pollution. To that end, we aim to support parents in making more environmentally friendly purchasing decisions and to normalise refill buying.

“We have collaborated with local illustrator Luke Crump to create our brand hero imagery which will also form part of our colouring competition to win Little Green Hero merchandise on the day.”

The Market Square and the grounds of All Saints Church will host Wellington’s first-ever Green Festival, which will run from 10 am to 3 pm.

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