Prime Highlights:

• The Women’s Sports Store is the UK’s first online store dedicated entirely to women’s sportswear and performance products.
• The store focuses on gear designed for women’s bodies, comfort, and performance, offering expert guidance and support.

Key Facts:

• Founded in 2025 by Holly Woodford and Melanie Berry to fill a gap in the women’s sports market.
• Partners with female-founded brands and experts like Dr Stacy Sims to provide education on training, recovery, and health.

Background:

The UK now has a new online store just for women’s sports gear. The Women’s Sports Store is the UK’s first online store for women’s sports gear.

Founded in 2025 by Holly Woodford and Melanie Berry, it was created because most sports gear is either unisex or smaller versions of men’s products. It focuses on items that fit women well and help them perform better.

“Every product we feature has been chosen, tested, and used by women in real-world settings,” said Mel Berry, Co-Founder of The Women’s Sports Store. “Our goal is to help customers find the right products for their bodies, goals, and lifestyles. No more guesswork, just gear that works.”

The platform also champions female entrepreneurship by featuring brands founded by women, including Veloforte, Bimble and Bolt, Luca, and Freyja Fit.

Education is also a key part of the store. By working with Dr Stacy Sims, an expert in women’s physiology and performance, the store offers advice to help women train better, recover faster, and make smart health choices.

As more women play sports in the UK, The Women’s Sports Store wants to make shopping for sports gear easier, with a store designed by women, for women.