The 10 Most Empowering Women in Business, 2023

Renske Cox

Renske Cox: Pioneer of Sustainable Living at 4x4electric

Renske Cox and Maarten van Pel are the visionary co-founders of 4x4electric, on a mission to inspire and empower individuals to address climate change without compromising their quality of life. They firmly believe that a combination of creativity and conscious choices is the key to achieving this ambitious goal, and they are dedicated to encouraging people to embrace new and sustainable ideas. At the core of their mission lies the sharing of stories—stories of individuals and projects that have successfully integrated sustainability into their lives and businesses. By highlighting these inspiring initiatives, Renske and Maarten aim to shed light on how sustainability goals have been realized and the valuable lessons that can be gleaned from these experiences. Recognizing that sustainability is not a one-size-fits-all concept, Renske and Maarten are committed to presenting a diverse range of solutions. They understand that different circumstances and preferences call for tailored approaches to sustainability. As such, their ultimate objective is to empower every individual to discover and adopt sustainable practices that align with their unique circumstances and personal choices. Pioneering a Solar-Powered Expedition Renske has always been passionate about exploring the world through travel, as it provided her with invaluable insights into various cultures and climates. During one of her trips to Namibia and Botswana with her partner Maarten four years ago, she witnessed firsthand the impact of a mere 0.5-degree Celsius increase in average temperatures on these countries. This experience deeply affected her, prompting a commitment to incorporate sustainability into their lives to help combat climate change. Their sustainability journey began at home, where they made significant changes like collecting rainwater and transitioning to a fully electric and solar-powered household. However, their adventurous spirit led them to desire travel, albeit without relying on airplanes. This desire led to a groundbreaking idea: a journey from the Netherlands to South Africa and back using an electric car, powered by solar panels they would take with them, ensuring complete self-sufficiency. While such a journey had never been attempted before, Renske and Maarten believed it was essential to explore new ways of living in harmony with nature during this critical time of transition. Despite facing numerous challenges and a 14-month preparation period, they persevered in finding partners who shared their vision and were willing to embark on this adventure. Ultimately, their success was a testament to their determination and their ability to work together as a team. Travel Practices for a Greener Journey Renske has implemented a range of sustainable practices to make her travels as eco-friendly and self-sufficient as possible. These measures include: Custom Solar Panels: Solar panels have been custom-installed on the car’s hood, rooftop tent, and rooftop box. These panels generate energy even while driving, storing it in a household battery. This energy powers various aspects of their journey, including cooking, an electric fridge, and charging electronic devices. Water Sustainability: To reduce reliance on plastic water bottles, a 50-liter water tank has been installed in the car, which they fill using a water pump. Before consumption, the water is filtered, making it safe to drink. This setup allows them to source drinkable water from natural sources like lakes, rivers, or wells. Mobile Solar Panels: Renske and her partner carry 60 square meters of solar panels in the back of their expedition car. They periodically lay these panels out in a field to charge their vehicle. On an average solar charging day, they can gain a range of over 250 kilometers, equivalent to approximately 40 kWh of energy. These sustainable practices enable Renske to be entirely self-sufficient during her travels, requiring only periodic stops to purchase food. Her journey serves as a remarkable example of how innovative solutions can reduce environmental impact while exploring the world. Careful Preparation and Resilient Mindset In preparation for their ambitious 40,000-kilometer expedition spanning more than 30 different countries, Renske and Maarten left no stone unturned in addressing potential challenges and risks. They undertook thorough planning, considering a wide range of scenarios they might encounter on their journey. Here are some of the steps they took to prepare: Vehicle Modifications: They made essential modifications to their vehicle, including changing the tires to all-terrain versions and replacing the springs with stiffer ones. These upgrades were aimed at enabling their car to navigate rough terrain effectively. Equipment and Tools: They packed a comprehensive set of tools and equipment to handle potential challenges. This included items like sand tracks, an air jack, ropes, a compressor, and a shovel to help them get unstuck if necessary. Weather and Environmental Considerations: They thought ahead about the impact of different weather conditions on their solar charging days. They also considered potential encounters with animals and people along the way. Mental Preparedness: Renske and Maarten recognized that not all challenges could be anticipated, and they embraced a mentality of adaptability. They emphasized staying calm, not rushing, and using their creativity to find solutions with the resources available to them locally. Their approach demonstrates a remarkable blend of meticulous planning and a resilient mindset. It’s a testament to their ability to face and overcome challenges, even those they had not foreseen during their preparation. Their belief that no problem or challenge is insurmountable has served them well on their journey. Showcasing Sustainable Innovations Across Borders Renske and Maarten have embraced their journey through Africa as an opportunity to learn from and engage with sustainable initiatives along their route. They recognize that each country’s unique climate and culture can lead to diverse solutions, serving as inspiration for people worldwide. One noteworthy example from their travels is their visit to Ghana, where they explored an initiative that employs electric drones for the delivery of medicine to remote areas. These drones offer significant advantages, including speed, cost-effectiveness, and the absence of fuel consumption compared to traditional 4×4 vehicles. In Namibia, they encountered the development of giant kelp farms at sea, a sustainable endeavor with minimal environmental impact. Kelp grows rapidly and can be utilized in various eco-friendly applications, such as

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