Prime Highlights:

Halfdays, a woman-owned outdoor gear and apparel brand, has opened a flagship store in Denver.

Co-founded by Olympic skier Kiley McKinnon, the brand focuses on creating outdoor gear tailored for women.

Key Background:

Halfdays, a woman-owned outdoor gear and apparel brand, has opened its flagship store in Denver with the goal of creating an inclusive space for female adventure seekers. The brand, which launched in 2020, offers a variety of outdoor gear, including ski wear and outer layers made from recycled and vegan materials. The store aims to make the outdoors more accessible for women, catering to their need for well-designed, functional gear suited for various outdoor activities.

The company was co-founded by Kiley McKinnon, a former freestyle skier who competed in the 2018 Winter Olympics. McKinnon, frustrated by the lack of outdoor gear designed specifically for women’s bodies, partnered with Ariana Ferwerda, the CEO of Halfdays, to create a brand that would provide stylish, performance-oriented products for women. McKinnon explained, “Our mission is to introduce more women to the outdoors, and we hope our retail space will be a welcoming environment where customers can have fun while finding the perfect fit.”

The store’s design incorporates modern furniture and wooden finishes, with space redesigned by Toronto-based Reflect Architecture and local firms GMSHAY and Ellipsis Construction. The location was previously occupied by Outdoor Voices, which closed its stores earlier in the year.

Since its inception, Halfdays has expanded its product line beyond skiing to include year-round outdoor gear such as snow pants, lightweight jackets, hats, socks, and athletic tops. The company’s first pop-up shop in Aspen helped confirm the power of in-person shopping, further solidifying the decision to open a permanent retail presence. The flagship store in Denver marks a significant step in Halfdays’ mission to empower women in outdoor adventures.