Continuing its commitment to empowering women entrepreneurs, the Enterprise, Growth & Opportunities (EGO) Foundation has introduced an initiative called Project SheEnabled. The recent installment of this initiative occurred in the Mushin market as part of a series of similar projects in the region.

The EGO Foundation team, led by Toluwase Olaniyan, the Executive Director, along with members and volunteers, visited the market to distribute multilingual pamphlets titled “Bookkeeping Made Easy.” These pamphlets aim to assist businesswomen in effectively managing their sales and stock records, addressing the challenge of relying solely on memory for such crucial information. Over 250 women were educated during the in-house session on the importance of maintaining written or computerized records of their sales and stock.

During the event, Oladapo Folorunsho, a representative from Access Bank, engaged the women in discussions on how proper record-keeping could help them secure grants and loans to enhance their businesses. Additionally, the distribution of five point-of-sale (POS) machines aimed to streamline business transactions, enhance digital literacy, and promote financial inclusion among women entrepreneurs.

Isinguzo Uzoma, a representative from the renowned tomato paste brand Topisco and a voice from Wazobia FM, provided support by delivering an extensive talk on women’s empowerment and sharing valuable insights to help women excel in a competitive market. The event concluded with the recognition of excellence, awarding a cash prize to Oreoluwa Ashabi Taiwo for her outstanding participation and versatility during the in-house session. Palliatives were also distributed to market women to alleviate the economic impact on the local population.