Taylor Swift dominates the live events scene in 2023, securing the top spot in StubHub’s “2023 Year in Live Experiences” report. With 66 events as of November 28, Swift’s Eras Tour led the rankings, making her the most searched artist on StubHub. The pop superstar’s tour generated 127% more searches than the second most searched artist, Coldplay. The top five acts in StubHub’s rankings include Beyoncé, Morgan Wallen, Adele, and Coldplay. Adele had the highest average ticket price on the resale website, commanding $1,243.96 across her 56 concerts, notably driven by her Las Vegas residency in a smaller venue compared to Swift’s stadium tour. While Swift, Beyoncé, Adele, and Pink are the only four women in the top 10, they made up 73% of the overall sales for the year, according to Spotify. The rankings are based on global ticket sales on StubHub North America and Viagogo internationally. The 10 most in-demand acts of 2023, according to StubHub, are:
Taylor Swift
Events: 66
Average ticket price: $1,088.56
Beyoncé
Events: 57
Average ticket price: $323.88
Morgan Wallen
Events: 57
Average ticket price: $391.96
Adele
Events: 56
Average ticket price: $1,243.96
Coldplay
Events: 58
Average ticket price: $297.58
Bruce Springsteen
Events: 65
Average ticket price: $306.23
U2
Events: 25
Average ticket price: $545.86
Drake
Events: 60
Average ticket price: $450.60
Pink
Events: 64
Average ticket price: $243.73
Ed Sheeran
Events: 59
Average ticket price: $166.57