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Taylor Swift is Single-handedly Increasing Hotel Business Income

Taylor Swift’s “Eras” tour has had a significant positive impact on the hotel industry in the United States, boosting revenue for hotels in various cities, according to data from investment firm Bernstein. This trend, which Bernstein analyst Richard Clarke referred to as “Swiftonomics,” has seen average revenue generated per room increase by over 4 percentage points above the national benchmark in states where Swift performed. These states experienced an average revenue per room increase of about 7% during the months of Swift’s concerts compared to the same periods in the previous year.

The boost in hotel revenue is attributed to both higher room prices and increased bookings. For example, Nashville witnessed hotel occupancy rise by over 30%, with room rates increasing by more than 50% on concert nights, leading to a significant increase in revenue per room. Swift’s tour has also provided support to U.S. hotels during a period of increased international tourism among Americans.

While the impact of Swift’s tour on the hotel industry has been substantial, Bernstein found a relatively muted effect from Beyoncé’s “Renaissance” tour.

This analysis aligns with anecdotal reports highlighting the economic boost generated by the tours and other popular cultural events this summer. The Federal Reserve also took note of the high hotel bookings during Swift’s Philadelphia concert, indicating its influence on local hotel revenue.

Swift recently announced that a filmed version of her tour would premiere in theaters in October, indicating that her influence on various industries is likely to continue.

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